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CHFA announces winners of 2024 Industry Achievement Awards

Community Natural Foods wins Retail Innovation Award
Jillian Morgan, female, digital editor for Canadian Grocer
Beckie Prime CHFA
Beckie Prime, founder of Becks’s Broth, awarded CHFA One To Watch. Photography courtesy CHFA

The Canadian Health Food Association (CHFA) has announced the winners of its 2024 Industry Achievement Awards. 

Ten winners were recognized in Vancouver on Thursday (April 4) at the association’s annual conference and trade show, CHFA NOW.

The awards celebrate the best-of-the-best in the natural, organic and wellness industries. 

Votes from CHFA members determine some winners, while the John Holtmann Award is chosen by the association’s judging panel.

The CHFA Industry Achievement Award winners for 2024 are:

John Holtmann Industry Achievement Award: Matt LeBeau, LeBeau Excel 

CHFA One To Watch Award: Beckie Prime, Beck’s Broth

Agent of Change in Social Justice & Advocacy: Gavin Mah, Biomed

CHFA Celebrating Diversity Award: Margaret Coons, Nuts for Cheese

CHFA Award for Excellence in Retail Sales: Lisa Fry, Nature’s Fare Markets 

CHFA Award for Excellence in Sales: Jason Cox, Purity Life Health Products 

CHFA Launch Pad Winner: Freshfield Naturals Inc.’s Ocean Saving Omega

Woman of Influence Award: Ellen Wheeler, Alive Publishing Group

Retail Innovation Award: Community Natural Foods 

Brand Impact Award: St. Francis Herb Farm 

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