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01/11/2022

ChocXO appoints Peter Higgins as president

Former “chocolate scientist” has been tasked with growing distribution
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Peter Higgins

ChocXO has appointed Peter Higgins as president.

In this role, Higgins will be responsible for strengthening the B.C.-based company’s direct-to-consumer business and growing distribution.

Prior to joining ChocXO, Higgins was president and “chocolate scientist” with Purdys Chocolatier. He has also been a member of the World Cocoa Foundation, on the Board of the BC Food Processors, the Vancouver Board of Trade and served on the Retail Council of Canada.

“Peter has a strong passion for chocolate and a wealth of experience in product research and development, establishing a sustainable cocoa program, chocolate manufacturing operations and he has a deep knowledge and passion for selling, brand building, and marketing of chocolate,” said Richard Foley, founder and CEO at ChocXO and Chewters Chocolates, in a press release. “Most importantly, he is a strong leader with an outstanding managerial acumen, which makes him the perfect fit for the next chapter of the company.”

ChocXO is a low-sugar chocolate brand with four core product lines: Dark Chocolate Almond Butter Cups, Dark Chocolate Coconut, Almond Sea Salt Snaps, Dark Chocolate Raspberry Quinoa Snaps, and Dark Chocolate Covered Almonds.

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