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ChocXO appoints Peter Higgins as president

Former “chocolate scientist” has been tasked with growing distribution
Peter Higgins

ChocXO has appointed Peter Higgins as president.

In this role, Higgins will be responsible for strengthening the B.C.-based company’s direct-to-consumer business and growing distribution.

Prior to joining ChocXO, Higgins was president and “chocolate scientist” with Purdys Chocolatier. He has also been a member of the World Cocoa Foundation, on the Board of the BC Food Processors, the Vancouver Board of Trade and served on the Retail Council of Canada.

“Peter has a strong passion for chocolate and a wealth of experience in product research and development, establishing a sustainable cocoa program, chocolate manufacturing operations and he has a deep knowledge and passion for selling, brand building, and marketing of chocolate,” said Richard Foley, founder and CEO at ChocXO and Chewters Chocolates, in a press release. “Most importantly, he is a strong leader with an outstanding managerial acumen, which makes him the perfect fit for the next chapter of the company.”

ChocXO is a low-sugar chocolate brand with four core product lines: Dark Chocolate Almond Butter Cups, Dark Chocolate Coconut, Almond Sea Salt Snaps, Dark Chocolate Raspberry Quinoa Snaps, and Dark Chocolate Covered Almonds.

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