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Clorox pumps smart spray technology

New campaign explains how spray bottles are good to the last drop

It’s hard to get excited about the nozzle in your average cleaning product. But Clorox is hoping Canadians get pumped about it, so to speak.

The company has launched an ad campaign to promote “smart tube technology” found in the spray mechanisms of Tilex, Greenworks and Clorox spray bottles. The technology sprays every last drop of liquid from the bottle.

An ad campaign currently running includes flyer ads as well as a website that explains how smart tube technology works. Read the full story here.

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