Photography courtesy Calgary Co-op
Alberta’s Co-op retail chain is getting a new look.
The locally owned co-operative is rebranding to Calgary Co-op and introducing a new visual identity across its businesses, including food, pharmacy, liquor, cannabis and home health care stores, as well as gas stations.
In addition to the rebrand and new logo – to be introduced in the coming months – Calgary Co-op will roll out new technology for its members later in 2023.
That technology includes a new member-facing app offering instant rewards and benefits, a new modernized membership program, better transparency to patronage earnings and enhancing the ways members can save.
“We’ll be positioning ourselves in the market with our ‘Life’s in Store’ brand platform, showcasing Calgary Co-op’s commitment to providing life’s essentials, as well as a lifetime of benefits, rewards and savings for our members. More than ever, we are committed to local, exceptional in-store experiences, and an increased investment in the community,” Ken Keelor, CEO of Calgary Co-op, said in a press release
The new logo was developed by Calgary-based advertising agency C & B, who also developed the logos for Calgary Co-op’s private brands Cal & Gary’s and Founders & Farmers.