Numbering some six million in Canada, visible minorities are the consumer group of the future. Find out the "why behind the buy," of the top three emerging ethnic consumer groups by signing up for Canadian Grocer's Ethnic Insights conference on May 28 at Mississauga's International Centre.
Attendees will get exclusive, never-before-seen Nielsen data and Canadian Grocer-commissioned research on shopping behaviour from Pearl Strategy and Innovation Design. Speakers will talk in-depth about how each ethnic consumer group shops, and what banners are succeeding with them.
Find out about the top categories of importance for ethnic consumers, and how to merchandise and market to them with insight from Tree of Life and Unilever.
End the day with a panel of innovative ethnic grocers who are changing the face of grocery in the 21st century. Hear about their exciting new store formats and how they are growing market share.
Sign up now; space is limited.