CPMA recognizes Les Mallard with Lifetime Achievement Award
Les Mallard, vice president of sales for Fyffes North America Inc., is the 2025 recipient of the Canadian Produce Marketing Association’s (CPMA) Lifetime Achievement Award.
Mallard has worked in the produce industry for 38 years. Hailing from Prince Edward Island, he worked at Chiquita Brands for 30 years in various roles, ultimately serving as country manager for Canada.
Upon his retirement from the company, he transitioned to a consulting role before joining Fyffes North America in 2018.
Mallard has also been a volunteer and leader within CPMA, beginning with his service as entertainment chair for the 1998 CPMA Convention in Halifax. He played an instrumental role in establishing the Mary Fitzgerald Award, which later evolved into the CPMA Young Professional Award.
Throughout his career, Mallard has served on several CPMA committees, including the marketing, membership and education committees.
In 2014, Mallard expanded his role with CPMA, becoming chair of the membership committee before entering the executive committee. His leadership culminated in his term as CPMA chair in 2019.
Mallard was named the Packer’s Produce Person of the Year in 2019.
Currently, the executive continues to serve on the past chair council and is an active member of CPMA’s Passion for Produce mentor and leadership committees.
Mallard will be presented with this award alongside other industry members and businesses at the 2025 CPMA Convention and Trade Show’s Awards Brunch on Thursday (April 10) in Montreal.
