CPMA takes fresh approach to 2021 event

The Canadian Produce Marketing Association (CPMA) has announced plans for a new week-long event it says will "connect members and build business opportunities, even within these unique times."

Taking place April 12 to 16, CPMA's inaugural Fresh Week will offer education sessions, virtual tours, networking opportunities and social activities.

"Recognizing you cannot recreate our amazing event online we are working to deliver a new and exciting virtual world, something totally reimagined," said CPMA, in a press release.

An agenda will be available in the coming weeks.