Crossmark Canada hires Dave Cook for SVP role

Crossmark Canada has appointed Dave Cook to senior vice-president, customer development and client services -- a newly created position within the Toronto-based company.

"Dave’s team will own the full headquarter relationship, beginning with the client interaction right through to the account management, data analytics and supply chain solutions that are critical to driving perfect in-store execution," said Mark Ayer -- who was promoted to president and CEO of Crossmark Canada in August --  in a press release.

During his nearly 30-year career, Cook has held sales and marketing leadership roles at such companies as Kraft and ConAgra. Cook was most recently with The Nielsen Company, where he held a number of VP and senior VP roles, including his most recent position as global scantrack product leader.