Crossmark names Peter Ma as vice-president

Crossmark Canada has appointed Peter Ma as vice-president of client services and retail sales.

Ma will lead the sales and marketing services company’s account executive and client services teams countrywide.

"With Peter's expansive background in both brand and channel marketing, along with his deep understanding of the Canadian retail landscape, Crossmark Canada will be poised for aggressive growth and deliver added value for our trusted clients and customers,” Chris Terrio, the company’s CEO, said in a statement.

Ma has spent many years working in the consumer packaged goods industry.

Before joining Crossmark, Ma worked at Johnson & Johnson and its McNeil Nutritionals side and prior to that Pfizer and Unilever, where he managed several brands.

Crossmark handles retail merchandising, in-store events, shopper and experiential marketing as well as data collection and field intelligence for a number of CPG brands.

Crossmark has 47 offices throughout Canada, the U.S., Mexico, Australia and New Zealand. The company’s Canadian headquarters are in Mississauga, Ont.