Daniel Burrus to share insights on future of grocery at GroceryConnex 2022
Here’s a preview of three key topics Burrus will discuss at this year’s event
Canadian Grocer Staff
Global futurist, strategic advisor and best-selling author Daniel Burrus is set to keynote GroceryConnex 2022.
Burrus will share his proven methodologies for capitalizing on technology innovations and their future impact in “The Anticipatory Organization: Elevate Planning, Accelerate Innovation, and Transform Results.”
A strategic advisor to executives from Fortune 500 companies, Burrus’s client list includes companies such as Microsoft, GE, American Express, Google, Deloitte, Procter & Gamble, Honda and IBM.
He is also the CEO of Burrus Research, a research and consulting firm that monitors global advancements in technology-driven trends to help clients profit from technological, social and business forces that are converging to create enormous, untapped opportunities.
Canadian Grocer caught up with Burrus for a preview of what attendees can expect to learn at this year’s GroceryConnex keynote presentation.
“There is more opportunity today than ever before to not just change, but truly transform the entire retail/grocery experience. The good old days of retail are not behind us; they are actually ahead of us — but they don’t look like the days past.”
What’s driving innovation
“In 2020, everyone was forced to use digital solutions in new ways, which dramatically accelerated the exponential pace of technology-driven change. Retailers, including grocery stores, adapted quickly — but in today’s rapidly changing business environment, agility and adaptability are no longer enough! Accurately anticipating technological changes, as well as customers’ changing needs, provides the biggest advantage.”
Anticipating future trends
“I’ve established a proven track record of accurate forecasts spanning the past 40 years… I will be sharing the most important Hard Trends that are shaping the future of grocery, as well as teaching the audience how to use my award-winning Hard Trend methodology to elevate planning and accelerate innovation and growth.
“For example, you will learn that there are two types of trends: Hard Trends and Soft Trends. Hard Trends are based on future facts that will happen, and they provide a high level of certainty in a seemingly uncertain world. Why is that important? Because strategy based on uncertainty carries high risk, but strategy based on certainty offers low risk and high reward. In addition, certainty gives you the confidence to make bold moves. Soft Trends are based on assumptions that might happen. The advantage of Soft Trends is that if you don’t like them, you can influence them."