David Jacobs named VP of marketing for Mars Food & Nutrition North America
CPG veteran David Jacobs is joining Mars, Inc. as vice president of marketing for Mars Food & Nutrition North America.
He reports to Dave Dusangh, regional president of the unit.
Jacobs brings extensive sales and marketing experience to the role.
He previously worked at SC Johnson and Unilever, spearheading product portfolio and marketing strategies across the U.S., Southeast Asia and global markets in the food, personal care and home cleaning categories.
At Mars, Jacobs is tasked with leading strategies to drive growth across the rice and ready meal categories in the U.S. and Canada, overseeing Ben’s Original and Seeds of Change.
"We're excited to welcome David to Mars Food & Nutrition. His impressive background in building world leading CPG brands and leading high-performing teams aligns perfectly with our mission to deliver delicious, convenient, and nutritious meals to meet the evolving needs of today's consumers," Dusangh said in a release. "His expertise makes him an exceptional addition to our leadership team, and I look forward to him contributing innovative approaches to drive meaningful growth for our brands and business."
