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Discounters get a bigger piece of the grocery pie in the U.K.

Lidl and Aldi now get half of British shoppers in a new study

The big four grocers in the U.K. have lost market share over the past 12 weeks as more British consumers shopped at Aldi and Lidl.

The findings by Kantar Worldpanel showed 50.1 percent of British households stepped into one of the discounters in the 12 weeks to December 8. This was up from 46.1 percent in the same period a year ago.

Aldi now has 4.0% of Britain's grocery market, while Lidl has 3.1% it reached in the summer.

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