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Eagle Eye appoints chief revenue officer to accelerate growth

Jeff Baskin will play a pivotal role in the company's U.S. and international expansion
3/31/2025

Eagle Eye has appointed Jeff Baskin to the role of chief revenue officer to accelerate the company's growth in North America.

Based in the U.S. and part of Eagle Eye's executive team, Baskin has been tasked with leading global sales and customer success initiatives. He will play a key role in accelerating the company's U.S. and international expansion.

Baskin brings more than 20 years of experience in the retail technology sector to the role, specializing in transforming revenue operations for companies serving grocery, convenience, restaurant and big-box retail industries. 

Prior to joining Eagle Eye, Baskin served as a senior partner at NexChapter and before that he served as chief revenue officer at Upshop. 

He joins the company as it embarks on the next stage of its development, "positioning the business to deliver its stated medium-term ambition of $130 million in revenue and a 30% adjusted EBITDA margin," according to a press release.

Adding new members to your team? Getting a promotion? Starting a new job? Let us know. Send your submissions to digital editor Jillian Morgan. Please include a headshot when possible.

 
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