Empire finalizes integration of Voilà and Grocery Gateway

Empire’s Voilà will now deliver products from Longo’s – in addition to Sobeys and Farm Boy –  following the merger of the companies’ e-commerce businesses.

The first phase of Grocery Gateway guests will be redirected to Voilà today (July 4) to place their orders.

Longo's customers will have the ability to transfer their account information, shopping lists, and past purchases to Voilà.

Delivery Pass Plus holders will be welcomed with a Voilà free delivery offer, and Longo's Thank You Rewards members will be gifted with equivalent Scene+ points.

With the integration, customers can shop more than 23,000 products from Sobeys, Farm Boy and Longo's on Voilà

"We have worked with Voilà to reimagine a better delivery experience for our guests. Customers will now be able to order the Longo's products and fresh items they love, paired with the convenience and ease of Voilà," said Deb Craven, president of Longo's, in a statement. 

Voilà orders are delivered from an automated warehouse where robots help assemble orders and the team delivers them direct to customer homes in one-hour delivery windows.

"Voilà offers an unparalleled online grocery home delivery experience, with 99% order accuracy and 95% on-time delivery. Adding Longo's products, including fresh meat, bakery, and prepared foods only strengthens our offering for our customers. Voilà, we deliver Sobeys, Farm Boy, and Longo's," said Sarah Joyce, senior vice president of e-commerce at Empire.