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Ethnic Consumer Marketing Conference less than a week away

Speakers from Canada Dry Mott's and MacLaren will be at annual event

By 2031, one of every three Canadians will belong to a visible minority group, and a quarter of us will have been born outside the country. Tapping into this growing ethnic consumer market will become vital for brands and retailers.

To help get you there, Canadian Grocer and Marketing magazines are joining forces to host the Ethnic Consumer Marketing Conference next Tuesday (May 5), in Toronto.

Among the speakers are Susan Lemieux, marketing director for Canada Dry Mott's and Mihiri Tillakaratne, brand manager for Canada Dry. They’ll discuss their company’s strategy for reaching ethnic markets.

On the consumer side, Meghna Srinivas, director of client services at MacLaren Cultura and Rupen Seoni, vice-president and practice leader at Environics Analytics, will present the latest findings in researching the country’s ethnic communities and how these insights can be leveraged by brands.

Recently an article in the Harvard Business Review called “The Mistakes Companies Make When Marketing To Different Cultures” creates some buzz. The author was Eddie Yoon, a principal at the Cambridge Group in Chicago. Yoon, whose career background includes CPG experience, will deliver a keynote address at the conference, focusing on what marketers should be aware of when developing their ethnic marketing strategies.

Don’t miss this exciting and informative conference, the morning of May 5 at the International Centre in Mississauga, Ont.

Click here to purchase tickets or for more information.

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