In Europe and elsewhere, SodaStream a bubbly hit
Twenty-five per cent of Swedish kitchens have the beverage carbonator
SodaStream, a household appliance that turns ordinary tap water into soda, isn’t quite an overnight sensation. But it’s definitely reached a tipping point, especially in parts of Europe.
A quarter of homes in Sweden have one of the machines and officials with Israeli-based SodaStream expect to reach the same level of penetration in Italy. SodaStream anticipates its worldwide revenues will rise 25 per cent this year.
"Globally we are changing the way consumers do beverages,” chief executive Daniel Birnbaum told Reuters.
Correction: An earlier version of this story stated that 25 per cent of Italian homes already had a Sodastream