European Cheeses unique offerings appeal to a new generation

Dairy industry experts Julia Goeschelbauer, Head of Export Marketing, AMA-Marketing (Austria), and Siobhán Kane, Marketing Project Manager, CNIEL (France) and General Secretary of the European Milk Forum, tell us how quality Austrian and French cheeses can help grocers elevate their offerings and delight customers in the process. 

How are European cheesemakers innovating to appeal to a new generation of cheese-eating consumers?

There is a new generation of cheese consumers that is increasingly health-conscious yet unwilling to compromise on taste. They’re a source of important nutrients like protein and calcium, which help support a balanced diet. At the same time, they embody centuries of craftsmanship, rich flavors, and uncompromising quality. Dairy farmers in Austria and France are constantly innovating to ensure their cheese-making methods are sustainable, environmentally responsible, and uphold Europe’s renowned quality standards. This unique combination of nourishment and indulgence makes European cheeses especially appealing to today’s consumers—those seeking well-being and culinary pleasure in their everyday grocery choices.

How do European cheeses add value to seasonal and festive dining experiences in Canada?

European cheeses bring refinement and authenticity to seasonal and festive tables in Canada, offering flavors deeply rooted in tradition and craftsmanship. They elevate simple recipes into memorable dishes, pairing beautifully with wines, fruits and charcuterie. Their uniqueness make them a perfect addition to local cheese options, offering European character and tasty variety to enhance every celebration.