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Facebook in the supermarket

The social media giant is marrying consumer purchase habits with advertisers

You knew this was coming: Facebook has developed a program that lets advertisers know what customer are buying offline

The program, which launched last week, has an unexciting name–Partner Categories–but it’s potential appears anything but.

By working with data companies and accessing vast amounts of information on its users, Facebook is able to learn what products consumers are most likely to buy and then provide that information to advertisers. Read more here.

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