FIJI Water has taken a big step in its commitment to environmental sustainability.
The company, which sources natural spring water from the Fijian islands, has transitioned its best-selling 500 mL and 330 mL bottles to 100% recycled plastic (rPET) in Canada. The move replaces nearly 70% of FIJI Water’s bottle volume worldwide with recycled material. Globally, FIJI Water is working to transition its entire bottle portfolio (which also includes 700 mL, 1 L and 1.5 L bottles) to recycled plastic by 2025.
“In our transition to recycled plastic, our intention is to make a truly meaningful and lasting environmental impact,” says Wai Mei Lee, vice president of international, FIJI Water, a division of The Wonderful Company.
As PET and rPET share nearly all the same qualities – they’re both shatterproof, lightweight and suitable for use in food packaging – consumers likely won’t notice a difference. “In using recycled plastic, we give new life to existing materials while maintaining the same great taste, look and quality that consumers expect from FIJI Water,” says Lee.
The move comes as consumers increasingly seek ways to reduce their environmental footprint and support brands that align with their values. As Lee notes, sustainable materials have become more desirable as consumers consider where product packaging comes from – and where it’s going.