While retail stores come in all formats and configurations, their design and fixtures make a big difference when it comes to customer experience.
“Store design is critical because retailers want to engage, educate and welcome consumers into a space they want to return to, while increasing sales and profitability,” says Chris Fowler, president of Matrix Marketing, a full-service store design, fixture, and retail marketing agency based in Burlington, Ont. “The key to success is having the right design in the right channel with the right product mix and approach.”
Whether a retailer is in grocery, convenience, or pharmacy, it’s important to ensure their store is in step with the latest innovations. “New products and new approaches can be integrated into the retailer’s traditional gondola and racking, offering them better merchandising flexibility, the opportunity to reduce labour costs, and the ability to make sections much more attractive,” says Fowler.