Food marketing agency Braque shares eight biggest 2021 food trends

The year 2020 certainly drove and accelerated many changes, both for brands and consumers.



As an essential service, food manufacturers quickly understood the need to be flexible and proactive: the rolling out of marketing initiatives and product development, which would have taken years to develop in the past, had to be implemented in a fraction of the time.



In a context where direct consumer contact is limited, brands also have had to find new ways to reach Canadians, making the shift to digital essential for the survival of their businesses.



On the consumer side, we have noticed their increasing awareness of the environmental, social, and economic impacts of their diets. The pandemic has also sparked an interest in health and well-being, which is reflected in what is to be found on consumers’ plates.

In order to help food companies navigate these changes and face the challenges to come, Agence Braque has undertaken extensive research to identify the eight major trends that will mark the food industry in 2021. They will share their findings during their free webinar on February 11, from 11 am to 12 pm.



Hosted by Jean-Marc Demers, Braque CEO, and Kelly Taylor, Braque Account Director, the presentation will provide all the insights that food manufacturers will need to devise their product development, distribution and marketing strategies for this year. Transparency, functional foods, e-commerce and exporting are just a few examples of the topics that will be examined during the webinar.



To attend, sign up for free by filling out the form here.