Fortinos tops retailer ranking for best in-store experience in Ontario: Leger

Editor's note: An earlier version of this story stated Longo's ranked first for best in-store experience in Ontario.

Market research and analytics company Leger revealed the results of its annual ranking of the best in-store and online retail experiences across Ontario and Quebec this week. 

Fortinos, Farm Boy, Loblaws, Costco, T&T Supermarkets, Rabba Fine Foods, Metro and No Frills were just a few of the food retailers to be featured in the 2022 editions of the WOW and WOW Digital studies. 

More than 12,000 Ontarians were surveyed to identify the strengths and weaknesses of 148 retailers across 20 sectors. In Quebec, more than 12,000 people were surveyed to identify the strengths and weaknesses of 203 retailers across 20 sectors.

For the 2022 WOW Digital study, nearly 20,000 Canadians were surveyed to evaluate the strengths and weaknesses of more than 200 websites/mobile apps in Canada across more than 25 different sectors.

See the results below: 

Best in-store experiences in Ontario (supermarkets)

1. Fortinos
2. Longo’s
3. Farm Boy
4. Whole Foods
5. Adonis Market
6. No Frills
7. Zehrs
8. Real Canadian Superstore
9. Your Independent Grocer
10. Metro
11. Independent City Market
12. Costco
13. Valu-Mart
14. Foodland
15. Nations
16. Food Basics
17. Sobeys
18. FreshCo
19. Loblaws
20. T&T Supermarkets
21. Rabba Fine Foods

Best in-store experiences in Quebec (food)

1. Avril
2. Costco
3. Metro/Metro Plus
4. Rachelle Béry
5. IGA/IGA Extra
6. Adonis
7. Supermarché PA
8. Marché Ami
9. Marché Richelieu
10. Maxi / Maxi & cie
11. Super C
12. Provigo/Provigo Le marché
13. Marché Bonichoix
14. Les Marchés Tradition
15. Bonanza
16. Fruiterie Sami Fruits
17. Euromarché
18. Intermarché
19. Le Marché Esposito
20. Mourelatos

Best online experiences in Canada (food):

1. Lufa Farms
2. My Online Groceries by Metro
3. Amazon - Grocery and Whole Foods Market
4. Costco
5. Instacart
6. Longo’s
7. PC Express by Provigo Loblaws
8. Voilà by Sobeys
9. Cornershop by Uber
10. Rachelle Béry
11. Avril
12. Metro
13. Maxi
14. Loblaws 
15. Super C
16. Real Canadian Superstore
17. No Frills
18. Provigo
19. T&T Supermarkets
20. IGA/Sobeys