Toronto grocer makes its second acquisition in as many months, brining its store count to eight
Canadian Grocer staff
Less than two months after its last acquisition, Toronto's Fresh City is at it again.
The grocer has acquired The Healthy Butcher--an organic meat retailer founded in 2005 by husband and wife Mario Fiorucci and Tara Longo--which has two Toronto locations. The Healthy Butcher's staff were retained as part of the deal, and Fiorucci and Longo will join Fresh City’s senior management team.
"We are beyond excited to welcome the Healthy Butcher team and brand under the Fresh City umbrella,” said Ran Goel, founder & CEO of Fresh City, in a press release. “They are the clear leaders in Toronto in sourcing and processing organic, grass-fed and sustainable meat and fish. This allows Fresh City to provide better quality, higher standards and more transparency."
Some Healthy Butcher meat options are available at Fresh City stores and on its website. And, some Fresh City prepared foods are available at Healthy Butcher and through its e-commerce site.