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01/24/2022

Freshii partners with 7-Eleven Canada

The convenience store chain will sell Energii Bites at its 600 locations
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Freshii Energii bites against a blue background
Photo: Freshii

Freshii Inc. has announced a deal with 7-Eleven Canada to sell food in the chain's convenience stores across the country.

For the first phase of the partnership, Toronto-based Freshii says its Energii Bites snacks will be available in roughly 600 locations. 

Adam Corrin, chief operating officer of Freshii, says the strategic partnership makes snacking on the go healthy, affordable and convenient.

He says 7-Eleven has a vast store network and incredible brand recognition that resonates with consumers.

Norman Hower, vice-president and general manager of 7-Eleven Canada, says the partnership reflects the chain's ongoing pursuit of innovative ways to cater to a new generation of shoppers.

He says the Freshii snacks will be available in 7-Eleven stores and can also be delivered through its delivery service 7Now or on various marketplace apps.

Freshii says customers can buy two packs of Energii Bites at the promotional price of $6 while supplies last or until March 1.

The company says its partnership with 7-Eleven is open-ended.