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Friday Briefs: High Liner invests in Norwegian company, She is PepsiCo campaign returns

Quick news bites to catch you up on the past week
Jillian Morgan, female, digital editor for Canadian Grocer
norway cod farm
High Liner says the deal complements its existing supply of cod.

High Liner Foods makes $5 million investment in Norwegian cod farming company

In exchange for the investment, the Nova Scotia-headquartered frozen seafood company said it will receive around 10% share ownership in Norcod.

High Liner chief Paul Jewer will also serve on the Trondheim, Norway-based company’s board of directors. 

"Today's investment is a small but important step forward in our strategy to position High Liner Foods for the next chapter of leadership and growth. In a dynamic global seafood environment, we want to ensure that our company and its stakeholders can benefit from the opportunities across the full value chain in highly sought after species like cod," Jewer said in a press release.

Norcod operates six farming sites with licenses secured to reach a 26,000 mt production capacity. 

PepsiCo uncaps global campaign ahead of International Women’s Day

The global She is PepsiCo campaign will recognize women who work in frontline roles in markets around the world. 

Now in its third year, the program rebrands some of the company’s delivery trucks with the names and faces of honorees.

More than two dozen women across the United States and Canada were recognized for the 2024 campaign, including Orillia, Ont.-based Sterling Graham. Graham joined PepsiCo’s Canada team as a merchandiser in 2019 before setting her sights on a PepsiCo-sponsored Class AZ commercial driver's license course. Today, she's one of the company’s drivers.

Califa Farms converts North American bottles to recycled plastic

The plant-based beverage brand has transitioned all of its bottles in the U.S. and Canada to 100% recycled plastic (rPET).

Calfia Farms says the move will help reduce the company's greenhouse gas emissions by at least 19% and cut its energy use in half. 

The packaging update impacts the brand's broad portfolio of refrigerated plant milks, creamers, coffees and tea.

Packaging will be updated this spring to communicate the change to consumers. The refreshed packaging includes QR codes linking to an rPET landing page as well as the brand's sustainability reports.

Second Harvest releases ‘sobering’ Hungry for Change survey 

The survey found that more than one-third of non-profit organizations providing free food currently have a waiting list, and are turning people away due to lack of resources.

The survey also found that non-profit food programs (NFPs) are bracing themselves for an additional 18% in demand this year. In Toronto, those programs are bracing themselves for an increase of 30%.

At the end of 2023, more than 1,400 Canadian non-profit organizations supporting people with food were surveyed. This is the second year Second Harvest has conducted this study.

Read some of this week's biggest new stories below:

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