FutureProof Retail has made a splash with its app, developed using a "consumer-first" approach.
At Canadian Grocer's inaugural Thought Starters Conference, founder Di Di Chan talked about what the company has learned about the grocery market and consumers in creating a mobile checkout app that allows you to skip the line while food shopping.
We caught up with Chan shortly after her presentation to talk about why apps prove to be so popular with shoppers:
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Read more insights from the Thought Starters Conference here.