Giant Tiger, Kids Help Phone create pink shirt for Anti-Bullying Day
Who: Giant Tiger Stores Limited
What: The discount retailer has partnered with Kids Help Phone to create a pink shirt to spread awareness for Anti-Bullying Day (Feb. 22).
The custom shirt is now available in select Giant Tiger stores and online at GiantTiger.com, with 100% of the proceeds donated to Kids Help Phone to support e-mental health services.
"Giant Tiger is committed to helping youth across Canada access mental health support services and is proud to partner with Kids Help Phone to create an exclusive pink shirt," said Patrick Cadieux, general manager, marketing, Giant Tiger Stores Limited, in a statement. "Each shirt comes with a detachable Kids Help Phone contact card that can be shared or saved for future use. The unique feature ensures that our charitable merchandise campaigns can further access to youth mental health support. This is just one of the tangible ways that Giant Tiger stores and customers are creating positive change in the communities we call home."
Since 2004, Giant Tiger has donated over $280,000 to support the development and delivery of Kids Help Phone's services including crisis response texting, professional counseling, Crisis Text Line, Live Chat counseling and Peer-to-Peer programs across the country.
