Many Giant Tiger customers can now order groceries and other household staples online and have them delivered that day, thanks to a new partnership with Instacart.
The fast-growing discount retailer announced Tuesday morning that the service would be available at more than 180 of its 260 stores, with shoppers able to place their orders from the Giant Tiger storefront at Instacart or via the Instacart app.
Customers can shop from Giant Tiger’s assortment of grocery, health and beauty, and other household essentials. Orders will be picked and packed by an Instacart shopper and delivered in as little as one hour.
The new service comes as Giant Tiger is amid a growth plan to reach 300 stores, introduce digital innovations to the traditional shopping experience, and expand beyond its traditional small-town base to more urban settings.
"We haven't put a presence yet in downtown Toronto, but we're in Mississauga, we're in Brampton, we're in Etobicoke, we're in Scarborough," said CEO Paul Wood last year. "It's about finding the right space at the right price where we can access a good number of shoppers and convenience is part of that."
At the same time, even as pandemic restrictions have eased, the last two years have significantly increased shopper expectations and comfort with delivery of groceries and other household products.
“This service is an excellent advantage to our loyal customers and now more than 180 Giant Tiger stores will have access to our products for same-day delivery,” said Giant Tiger's senior vice-president and chief digital officer Simon Rodrigue, in a release. “This partnership will help more Canadians to experience Giant Tiger’s fun and easy shopping experience and solidify our position as Canada’s favourite discount retailer.”
Delivery services that boomed in the pandemic, have seen businesses reset in recent months. Instacart voluntarily cut its own valuation by 40%, a move seen by experts as proof it had grown too quickly during the pandemic. However, Instacart still remains a leader in the grocery delivering space in North America, with more than 50% of the grocery delivery market in the U.S., for example, and is available to 90% of all Canadian households.
“We know value and affordability continue to be top of mind for customers and, when it comes to household essentials, every dollar counts,” said Chris Rogers, vice-president of retail at Instacart. “Giant Tiger offers a variety of low-cost items and together we’re bringing their incredible assortment—and low prices—online for the first time, helping customers get exactly what they need, delivered to their door."