Carrefour embraces ChatGPT
French retailer Carrefour has launched three solutions based on ChatGPT technology. Hopla, the new chatbot based on OpenAI’s GPT-4 technology, is integrated into its website in France and allows shoppers to ask for help choosing products that fit their budget, dietary preferences or menu ideas based on what’s in their fridge. According to Carrefour, Hopla can also serve up anti-waste solutions including suggestions for reusing ingredients. The retailer is also using generative AI to enhance its brand product sheets, with more than 2,000 already online to provide customers with more information on its products. The tech is also being used to support purchasing procedures. “Generative AI will enable us to enrich the customer experience and profoundly transform our working methods,” said Alexandre Bompard, Carrefour Group chairman and CEO, in a release. “By pioneering the use of generative AI, we want to be one step ahead and invent the retail of tomorrow.”
This article first appeared in Canadian Grocer’s June/July 2023 issue.