Shoprite partners with Pasta & Me.
Meal deals at Shoprite
Amid a cost-of-living crisis, South Africa’s largest supermarket chain, Shoprite, has introduced a meal under its Homegrown private-label range that feeds a family of four for just 20 South African rand (about $1.45). The grocer partnered with Pasta & Me, a local women-owned supplier to create the one-pot meal that includes noodles, soya chunks, spices and dehydrated vegetables. Shoprite, which bills itself as the country’s “low-price leader,” says it has intensified its fight to help Africans stretch their money by continuing to offer staple items such as bread and sanitary pads for under five rand (36 cents).