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Goodfood names new CFO

Jonathan Roiter will join the online grocery company in June
Jonathan Roiter

Goodfood Market Corp., is adding to its management team with Jonathan Roiter taking on the role of chief financial officer, effective June 7, 2021.

Over a 25-year career Roiter has racked up experience at Ace Bakery, where he was chief financial officer, McKinsey & Company and most recently at Gildan Activewear. At Goodfood he will be in charge of day-to-day finance functions, overseeing accounting operations as well as supporting the online grocery company’s growth strategy.

“We are excited to welcome Jonathan Roiter as Goodfood’s chief financial officer,” said CEO Jonathan Ferrari in a press release. “He is experienced in leading financial strategies, building capital markets relationships, initiating financial solutions and implementing internal controls for fast-growing public companies. His strategic finance and operations experience will be a key asset to Goodfood's management team.” He added that Roiter’s addition to the management team would contribute greatly to achieving Goodfood's vision of “being in every Canadian kitchen every day.''

Based in Montreal, online grocer Goodfood has production facilities in Quebec, Alberta, and British Columbia with an Ontario facility currently under construction.

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