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07/12/2022

Goodfood partners with Pusateri’s

Online grocery company now offers gourmet ready-made meals from the fine-food grocer
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Pusateri's GoodFood prepared meal

Goodfood, a meal-kit and online grocery company, has partnered with Pusateri’s Fine Foods to bring ready-made, gourmet meals to customers’ doorsteps.

Earlier this month, Goodfood added a variety of Pusateri’s ready-to-eat meals to its on-demand service in Toronto. The menu items include an assortment of freshly prepared meal bowls, as well as the grocer’s classic dishes: lasagna, shepherd’s pie, and truffle mac and cheese.

“As Goodfood delivers more fresh, high-quality meal solutions to the homes of Canadians with our convenient on-demand service, we’re pleased to offer them a greater selection of unique, artisanal products thanks to our new partnership with Pusateri’s Fine Foods,” said Goodfood CEO Jonathan Ferrari, in a release. “This partnership was a natural fit for us because Pusateri’s, like Goodfood, is known for their premium ingredients and high standards of quality.”

Pusateri’s operates five locations in the Greater Toronto Area, as well as catering services and online delivery. The grocer specializes in store-made prepared foods, with a wide selection of fresh, gourmet, artisanal and specialty products from local and international suppliers.

According to Goodfood, the partnership allows the company to provide customers with ready-to-eat meal solutions for breakfast, lunch and dinner. With the on-demand service, meals can be delivered in 30 minutes, without the need for a subscription service.

Goodfood also said the addition of Pusateri’s is another example of how the brand is continually evolving to provide Canadians with “convenient, fresh and delicious ideas” for every meal.

Goodfood was founded as a meal-kit company in 2014 and went public in 2017. The company expanded into grocery delivery in 2020, with the addition of private-label grocery products. The company’s main production facility and offices are based in Quebec, with additional production facilities in Ontario, Alberta and B.C.

According to the Agri-Food Analytics Lab (AAL) at Dalhousie University, the meal-kit market in Canada is worth about $1.1 billion today, compared to $5 million more than a decade ago. The lab’s recent study on meal kits notes the rise is quite an accomplishment, however, at its peak in 2020, the market surpassed $1.5 billion.

HelloFresh remains the most popular service among Canadians surveyed by AAL (32%), followed by Goodfood (24.6%) and Chef’s Plate, which is owned by HelloFresh (14.9%).