GoodLeaf Farms expands executive team
GoodLeaf Farms has made several changes to its executive leadership team as it prepares to open new farms in Alberta and Quebec later this year.
Juanita Moore is promoted to vice president, corporate development. The commercial vertical farming company also hired Cheryl Verbiski as vice president, commercial, and Martin De Rome as vice president of operations.
“GoodLeaf Farms is positioned to take the next step in our growth plan, and we are bolstered by the talent offered by Juanita, Cheryl and Martin,” said Barry Murchie, CEO and president of GoodLeaf Farms, in a statement. “As we grow across the country and expand the scope and scale of our business, we need great people to lead the way. We are building an exceptional team.”
Moore, who has worked at the company for the past three years, previously served as executive director of operations. In her new role, she will lead GoodLeaf’s move into specialty plants with applications in the pharmaceutical, nutraceutical, personal care, fragrance, cosmetics and animal health industries
Verbiski is a veteran of the food industry, having worked with food manufacturers, distributors and packaging companies in Canada and the United States, overseeing sales, marketing and product development for over 30 years.
With GoodLeaf, she will oversee the commercial expansion of the company as it works to grow its network of retail stores and food service outlets that serve GoodLeaf microgreens and baby greens.
Finally, De Rome, a mechanical engineer who spent 25 years with Procter and Gamble, brings experience in human resources, operations, research and development, engineering and supply chain to GoodLeaf.
In his new role, De Rome will guide and direct the operations of the current Guelph farm, in addition to the company’s expansion into Eastern and Western Canada.
Adding new members to your team? Getting a promotion? Starting a new job? Let us know. Send your submissions to digital editor Jillian Morgan. Please include a headshot when possible.
