Government launches initiative to promote Canadian food in stores

Agriculture Minister Gerry Ritz announced a new initiative on Friday that will promote Canadian food products to consumers in 65 stores across Canada.

"Our farmers are the best food producers in the world, reflecting Canada's dedication to excellence and our commitment to quality, safety, and innovation," said Minister Ritz in a release. "Our government knows that the best way to keep our economy strong is to make sure our farmers can earn their living from the marketplace. We're helping them do that by making sure that Canadians can easily spot Canadian food when they shop for themselves and their families."

The announcement follows a 2011 pilot project conducted in Newfoundland and Labrador, Ontario and British Columbia that clearly identified Canadian products through shelf displays, brochures and other printed products in a select group of stores.

Building on the success of the pilot projects, the in-store promotion is being extended in stages across the country to a total of 65 stores before Canada Day.

For information on the Canada Brand domestic strategy visit www.marquecanadabrand.agr.gc.ca.

Agriculture and Agri-Food Canada and the Canadian Federation of Independent Grocers, established the following list of stores across Canada to participate in the domestic Canada Brand in-store promotion.