Grocer gets cracking with RTE eggs
UK grocer launches a line of packaged hard boiled eggs
Today's convenience-driven consumer is willing to pay for time savers. Case in point, Waitrose, the upmarket U.K. grocer is carrying The Original Egg Company's ready-to-eat hard boiled eggs that are almost double the price of a dozen free range eggs. These boiled and peeled eggs come individually wrapped, with a special pad that soaks up that dreaded sulpher smell. To read more, go here.