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A grocer shuns its loyalty program

Idaho-based Albertsons decides loyalty cards are no longer special enough

Few grocery chains go to market anymore without a good loyalty program to woo customers.

So what to make of one that is getting rid of its loyalty card?

Idaho-based Albertsons this week announced that it was eliminating its Preferred loyalty card program.

The reason: The card had become too ubiquitous

"Everyone has one. So we want to take the special step of not requiring one anymore,” according to a company statement.

Albertsons' Preferred card had given shoppers sale prices on items when they shopped. The company said that without the card, everyone could get those deals.

Albertsons operates some 600 stores in 16 states.

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