Grocers get in on ice bucket challenge

No one is immune to the infamous "ice bucket challenge."

While over the weeks consumers and celebrities such as Justin Bieber and Conan O'Brien have videotaped themselves dumping buckets of ice cold water on their heads, the challenge has also extended to grocers, farmers and food manufacturers.

The ALS Association has raised over $8 million in donations with the campaign, which challenges individuals to either donate money to the organization or take the icy plunge (the ice water is meant to simulate the nerve feelings ALS patients have). The results are inspiring, and in many cases pretty funny.

Strathoy,Ont.-based dairy farmers Dean and Ian Bryant took an interesting approach to the challenge, calling on all other Canadian farmers to do the same.
http://youtu.be/LFGVmTqLaKA

Adam Orser, CEO of Root Celler Village Green Grocer in Victoria, B.C. took the challenge.

Wendy Clark, senior vice-president of integrated marketing at Coca-Cola Co., took the challenge with the iconic Coca-Cola polar bear at her side. Among the individuals she challenged were fellow marketing execs from General Mills, Mondelez and Target.
http://youtu.be/0JRG9sKDd2k

Employees at a Whole Foods in Fairfield, Conn., lined up nine participants to take the challenge.





Price Chopper’s Jerry Golub, president and CEO, and David Golub, SVP e-commerce and government relations, took the challenge in honour of their father who passed away from ALS five years ago.