A grocery outlet offering deep discounts takes off

There's outlet stores for brand name fashion at discounted prices, so why not use the same format for food?

That's the idea behind Grocery Outlet Bargain Market.

This chain is based in Berkeley, Calif., and has 200 stores in six Western states, and had sales of $1.3 billion last year.

It doesn't sell CPG rejects or expired, dented canned goods; instead it sells manufacturers’ excess inventory at up to 50% off conventional retail prices.

In fact, Grocery Outlet Bargain Market calls itself an extreme discount supermarket with a heavy emphasis on brand-name items, everything from Kashi cereal to artisan cheese.

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