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Grocery shifting to digital in the on-demand economy

Chris Emergui talks digital marketing with CBC's The Early Edition

The grocery shopping experience is changing and the landscape has become more competitive than ever.

With services such as Amazon conditioning consumers to expect products here and now, the pressure on traditional grocers to deliver quick and easy in-store experiences is mounting.

Ahead of his presentation at the Grocery and Specialty Food West conference and trade show in Vancouver on Tuesday, Chris Emergui spoke with CBC's The Early Edition. The president of, an online platform that alerts customers when grocery items are on sale, shared insights on how today's tech savvy consumer is shopping your store.

Listen to the full interview here:

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