Healthy Planet launches back-to-school campaign

Who: Healthy Planet

What: The retailer has launched a national back-to-school campaign aimed at tackling childhood food insecurity.

The Good Food Drive, running August 1 to September 30, will donate 300,000 non-GMO, kid-friendly ingredients through local food banks in Toronto, Calgary and Vancouver. 

For every participating product purchased, identified by a special apple icon, Healthy Planet will donate one dollar worth of nutritious staples to local food banks, contributing up to $50,000 in product value during the nine-week campaign.

Partners include Once Upon a Farm, Kind and Vita Coco.

“This back-to-school season, we’re asking Canadians to help us stock food banks with real food that supports real health,” said Muhammad Mohamedy, general manager of Healthy Planet, in a press release. “We believe no child should have to rely on ultra-processed, low-nutrient food just because it’s all that’s available. The Good Food Drive is our way of giving families in need the same high-quality food we’d give our own children. It’s simple—when you shop with us, you’re helping feed your community.”