Heinz and Herschel release limited-edition luggage collection

Heinz has partnered with Vancouver-based lifestyle brand Herschel Supply (Herschel) to release a limited-edition luggage collection. 

The collection features two pieces from the Herschel Heritage collection, the large carry-on and medium luggage in the colour “Heinz Ketchup.” 

The luggage also features a “tear here” ketchup visual, an interior print featuring Heinz ketchup packets and a removable belt and luggage tag in the shape of the ketchup packet. 

The collection was inspired by the “quarter of Gen Z and Millennials who pack their own condiments when dining on-the-go,” notes a press release. 

The Herschel x Heinz collection is connected to Heinz’s global creative platform “It Has to Be Heinz.”

The collection is available online through Herschel’s website in Canada while supplies last.