Heinz donating $100K in digital advertising to local restaurants
Condiments and sauces brand wants to help independent owners drive traffic to patios this summer
Canadian Grocer staff
What: Heinz is giving independent restaurant operators across Canada that chance to win $100,000 worth of free digital advertising to promote their patios.
Entries will be accepted at HeinzPatioPicks.ca until Aug. 2. Quebec restaurants are excluded from entry.
“It’s no secret restaurants have been hit hard by the lockdowns, struggling to keep their doors open. Now that summer is here and outdoor dining is open, they need to maximize sales during this period. That’s where Heinz can help,” said Lucy Abbruzzese, director, food service marketing, Kraft Heinz Canada, in a press release.
“As the iconic condiment with a place on every patio, we are thrilled to help boost some of our country’s local favourites to help them maximize summer and own patio season,” Abbruzzese added.