HelloFresh looks to spread random acts of kindness

Meal-kit service is asking Canadians to nominate a family member or caregiver deserving of a free food box

Canadian Grocer staff

2/15/2022

Two children unboxing a HelloFresh meal kit

Who: HelloFresh

What: The meal-kit service has launched its "10,000 Random Acts of Kindness" program that encourages Canadians to nominate a caregiver or family member deserving of free meals.

Until Feb. 19, the company is accepting nominations online and will award qualified submissions with a redemption code for a free HelloFresh box, which includes enough fresh ingredients for three meals, with four servings per meal.

"We know that the smallest gestures, especially when unexpected or unprompted, can truly brighten your day," said Ian Brooks, CEO and founder, Canada – HelloFresh, in a press release. "In thinking through how we could help spread kindness, we turned to what we know best, nourishing Canadian families with fresh, delicious home-cooked meals."

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