Here comes Loblaw's click and collect

Ecommerce initiative in the works at Toronto-area store

Earlier this year Loblaw announced plans to start testing a click and collect service in Canada.

Now, months later, the company appears to be ready to trial the format. A Loblaw Great Food store in Richmond Hill, Ont. has been set up with a drive-through so customers can pick up their groceries.

READ: Overwaitea pilots online shopping program

Click and collect, in which shoppers order online, then pick up their purchases at a store, is already popular in Europe and is now being employed by some American grocery chains.

In Canada, Overwaitea Food Group is offering click and collect at some of its Vancouver Save-On-Foods stores.

To read more about Loblaw’s initiative click here.

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