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Hitting the digital border

Big retailers are focused on e-commerce, not international expansion

The world’s largest retailers have spent many years expanding internationally.

However, in the digital age there appears to be limits to that growth.

That’s according to new research from Accenture, which has found that the world’s 500 biggest retailers entered just 17 new markets towards the end of last year, down from 43 a year earlier.

Retailers, says Accenture’s Chris Donnelly are focusing on “getting it right at home,” which includes working on e-commerce strategies, rather than expanding into new markets.

Read the article here.

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