By using this novel tool, users can access helpful information touching on almost all aspects of food and beverage shopping, preparation and consumption.
"From decisions about budget and dietary specifications to cooking skills, personal preferences, and so much more, Ask Instacart can help customers answer all of their food questions and deliver the ingredients for the perfect meal in as fast as an hour," said JJ Zhuang, Instacart’s chief architect. "Whether it's, ‘What's the best fish for tacos?’ or ‘What should I make for a Memorial Day BBQ?,’ by supercharging Instacart search with generative AI we can create a truly inspiring experience that unlocks even more opportunities to engage and help customers as they shop online from their favorite retailers."
As it improves the search experience, Instacart is bringing in its supplier partners, too. The Ask Instacart tool can match consumer queries with a brand’s sponsored campaign.
The company underscored the point that it is incorporating AI into its platforms “in a responsible manner.” In addition to Ask Instacart, Instacart recently added an Instacart plugin for ChatGPT and is working on more plugins with Microsoft Bing and Google Bard.
Instacart partners with more than 1,100 national, regional and local retail banners to facilitate online shopping, delivery and pickup services from stores across North America on the Instacart Marketplace. The company has approximately 600,000 shoppers picking, packing and delivering orders.