Skip to main content
Sponsored Content

How to meet the needs of back-to-school grocery shoppers

Face sheet about U.S. rice

September ushers in a season of change, not just in the vibrant colours of our landscape, but also in the rhythm of Canadian households. As students swap beach balls for backpacks and families fall back into routines, weekly meal planning becomes top-of-mind.

September is National Rice Month, a time that celebrates the rich history and contributions of rice farming in the U.S.  With the harvest well underway and families looking for affordable and nutritious weekday meal options, U.S.-grown rice is the ideal pantry staple that extends into an array of globally inspired recipes that appeal to children and adults alike. Now is a great time to have retail shelves stocked with U.S.-grown rice and here’s why:

  • Cost-Effective & Versatile: Families busy with school drop-offs and work, are always looking for affordable and versatile ingredients. Rice fits the bill perfectly. It's great for quick lunches made with leftover rice, like sushi poppers, or can also be the main dish for dinner, in a creamy risotto
  • Versatility: Whether it's the aromatic allure of Basmati, the distinct flavour of Jasmine, or the creamy potential of Arborio, there's a variety to satiate every preference. As a retailer, this spectrum caters to a wide range of palates. Try these gluten-free Lemon Pepper Rice Croutons for a zesty addition to sautéed U.S.-grown rice, perfect as a topping for soup, salad, steak, chicken, or fish.
  • Allergen Friendly: The present-day consumer is more health-conscious than ever. With a surge in food sensitivities, there's a gravitation towards allergen-free alternatives. Rice, inherently gluten-free, emerges as a preferred choice, making your store a destination for discerning shoppers. For an allergen-friendly meal, try this Hawaiian Tuna Poke Bowl. 
  • Energy-Boosting Benefits: September is synonymous with jam-packed schedules - school assignments, sports, extracurriculars. Amidst this whirlwind, parents scout for foods that sustain energy. Rich in complex carbohydrates, rice provides a sustained release of energy, ensuring that everyone from toddlers to adults remains charged. Check out recipes like Brown Rice Power Bars that ensure everyone, from toddlers to adults, remains charged and ready for their activities.

As September sets in, it's essential for retailers to ensure that their offerings mirror the needs of evolving Canadian families. By offering U.S.-grown rice, you're not just stocking shelves; you're providing healthy, delicious and convenient meal solutions tailored to deliver solutions against today's hectic lifestyles.

Discover how to maximize U.S.-grown rice at your retail operation here.

This ad will auto-close in 10 seconds