How Walmart cracked the code for online grocery in Mexico

Walmart is looking to its Mexican operation to catch up to online rival Amazon.com with its e-commerce offering. The retailer's global e-commerce chief, Neil Ashe promised to match Amazon's service offerings within two years. To help reach this goal, Walmart is looking at its high-end Mexican chain, Superama. A report said Superama will triple the number of stores offering grocery delivery in Mexico as it expands the delivery service to its Supercenters in this year. The Mexican division's e-commerce business is bustling due to a low wages, service to dense urban areas and low banking-service penetration. In fact, portable credit-card terminals for deliveries in Mexico mean  customers don't have to enter credit-card information online. As well, unlike in the U.S. and U.K., where Walmart uses its own delivery truck service, in Mexico, it deliveries are made by freelance drivers, who get $1.50 per delivery, and use their own motorbikes or cars. Read full story here.