Instacart forecasts 2021 grocery trends


Shoppers are turning to cocktails and keto, according to Instacart’s "New Year, New Cart" 2021 Grocery Trends Report designed to forecast the at-home food trends and grocery shopping habits for the year ahead.

Combining an in-depth look at Instacart purchase data with a new survey of 2,050 U.S. adults conducted by The Harris Poll, the report reflects five key shifts in shopping behaviour, buying preferences and food attitudes after nearly a year of COVID-19 pandemic living and cultural shifts.

From spicing up the pantry to alcohol-free spirits and a rise in weekday shopping trips, our sister publication breaks down Instacart's predictions for the year ahead. Click here for the complete list of trends and insights.


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