Instacart grows its footprint in Quebec

Instacart is expanding in Quebec.

Four months after launching in Montreal, the online delivery platform is adding 17 cities to its service, and a few new retail partners as well.

Pharmaprix, H&M, Sephora Canada and Staples Canada join Costco, Les Aliments M&M and Walmart, the latter of which launched in Montreal last June.

Same-day delivery is now available from more than 300 stores and in such cities as Quebec City, Laval, Gatineau, Sherbrooke, Drummondville and Brossard.

“With today’s expansion, 90% of Canadian households can now access same-day delivery from the retailers they love via Instacart, an important milestone as more consumers turn to delivery and pickup solutions to meet their everyday shopping needs,” said Chris Rogers, vice-president of retail at Instacart, in a press release.

The service is available in English and French. Instacart says since its Quebec launch  in June, more than one quarter of its customers in the province have opted for the French-language experience.